Digital Marketing is a advertising delivered through digital channels. Channels like social media, web applications , search engines , mobile applications, email, websites, or any new digital channel.
Search engine optimization (SEO):
SEO stands for “search engine optimization.”
It is the process of getting traffic on search engines through the free, organic, editorial or natural search results.
There are three major SEO Success Factors:
Search engine marketing (SEM):
Search engine marketing (SEM) involves promoting websites by increasing their visibility through paid advertising on the search engines results pages.
Content marketing is a advertising strategy focused on creating and delivering useful, appropriate and reliable content to attract and retain a clearly defined audience — and ultimately to drive successful customer action.
Social Media Marketing (SMM):
The use of social media platforms and websites for promoting a product or service is social media marketing.
Pay-per-click advertising (PPC):
PPC stands for pay-per-click, Pay-per-click advertising is a model of internet marketing system in which advertisers pay a fee every time one of their ads is clicked.
Affiliate marketing is the process of receiving a fee by promoting products from other people’s (or companies). You must find a product you like, promote it to others, and earn a piece of income for every sale you make.
To promote your brand and increase sales, email marketing helps you connect with your audience. Through emails, you can do many things, such as selling products, sharing news, or telling a story.
How Do I Get Started?
Getting started with digital marketing is easy.
Here are a few websites for beginners that can act as guides for several different digital marketing strategies:
Search Engine Land, Moz, Neil Patel