Pay per click is a type of digital marketing in which advertisers pay every time their ad gets clicked. In other words, it is a way of getting traffic to the site by paid ways rather than organic ones. Whenever we make advertisements using Pay Per Click, our ads are shown on the top of the search results. As a result, it improves conversion rates. Protects from google algorithmic changes
Last but not the least, it involves a lot of effort to rank your website through SEO. Also, if in the case, Google changes its algorithm, then there are chances that your SEO efforts will get wasted. So, there is always a little or more dependency on google when you do SEO for the business. However, when you run the paid ads, then you are protected from such algorithmic changes. Conclusion: So, if you want to take your business online, then you must run PPC ads if you want faster results. It is a bit expensive but brings better results for the business. You can contact Ideatore interactive solutions Pvt Ltd – a digital marketing agency to know more about PPC. It is an agency specialized in SEO Services, SMM Services, SMO Services, SEM Services, PPC Services, etc. Source: https://ideatoresolutions.wordpress.com/2020/06/25/pay-per-click-and-its-benefits-in-digital-marketing/
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